With the ever-increasing competition, businesses have to look for every possible advantage that they can have over the competition. One such way to do that is by providing their customers with services that their competitors do not provide. One such way to do that is by providing them with a flower delivery platform.
If a customer wants to send flowers to a loved one but is unable to do it on the same day, they can always go to a flower delivery platform and order flowers on behalf of a loved one. A flower delivery platform is a software that assists flower shop owners and individual florists in running their businesses to a greater level. It helps business owners to manage their businesses in the best possible way.
Customers can easily jump onto a flower delivery platform and order flowers from their favorite florist or flower shops within a few clicks. The importance of developing a flower delivery platform is that it helps save ample time and effort for both the florist and the customer. This blog will provide you with all the essential information needed to develop a top-notch flower delivery platform easily. Let’s dive in!
Flower Delivery Platform – A Brief Overview
The flower delivery platform is a booming industry and a great business to get into. Over the years, these platforms have evolved to a great extent. The best platforms now offer a wide range of flowers and plants, and you can choose based on your budget and the occasion.
Flowers are no longer a simple way to show someone you love them. They are now a way to make a lasting impact. The best platforms offer a simple pick-and-choose option, where you can choose the flowers and place an order.
The flower delivery platform is a new business platform offered to florists that allows them to sell their floral arrangements on their own as well as through a brand. This is a new way for florists to easily sell their products and make more profits. People who have access to the web can use this platform to order flowers from any corner of the world.
An efficient flower delivery system offers a wide range of helpful features to all users, including advance ordering of the bouquet, sending the chosen bouquet directly to your loved one, adding multiple personalized notes, and much more.
Monetization Opportunities With A Flower Delivery Platform
Since now you are pretty clear about what exactly is a flower delivery app, it’s now time to explore the monetization opportunities offered by the platform. Some of them are listed below!
The commission is an opportunity for flower delivery mobile app owners to make a tremendous amount of money. When customers order flowers through the app, the app will take a percentage of the sale as commission since the mobile app is only connecting their brand with the users. This commission can be used to help offset the costs of running the app and generate massive revenue.
This monetization opportunity can be a great way for flower delivery mobile app owners to boost their income alongside providing customers with a convenient way to order flowers.
2. Featured Listing
If you own a mobile app that delivers flowers, you may be interested in monetizing your app with featured listings. It is a great way to generate huge revenue from your app.
With featured listings, you can choose to feature a specific listing at the top of your app’s search results. This will ensure that the service provider’s listing is seen by more people and boost their daily sales.
Since you are featuring a specific listing, you are boosting that particular service provider’s brand’s visibility and traffic through your app – this gives you the opportunity to charge a higher price from them in return for serving them all the user’s attention. Various businesses pay a certain amount to flower delivery mobile app owners to improve their ranking, eventually boosting their profits.
3. Ad Campaigns
Ad campaigns are a great way to generate revenue for a flower delivery app. By partnering with local businesses and florists, the app can offer exclusive deals and discounts to users.
By promoting their own company across various popular platforms through PPC advertisements, flower delivery apps can experience a huge amount of boost in regard to their users.
This can be done on various social media platforms, including Instagram, Facebook, Linkedin, etc. By doing this, you can attract new customers and encourage existing customers to keep using the app. In addition, ad campaigns can also be used to promote various special events or seasonal promotions, which ultimately boost sales.
How To Create A Flower Delivery App?
Since you are now clear on how you can benefit from a flower delivery platform, it’s time to explore how to curate a successful flower delivery app. Let’s dive deep!
1. Do Research
The first and foremost step of developing your flower delivery app is taking out time to do extensive research and explore the current market trends. You’ll need to find out what types of flowers are popular in your area, what type of delivery methods are available, and what type of pricing is competitive. Once you have all this information, creating a flower delivery platform would be a mere cakewalk.
2. Keep An Eye Out On Your Competitors
When you’re developing a flower delivery app, it’s important to keep an eye on your competitors. There are a lot of flower delivery apps out there, and you need to make sure that yours stands out. Take a look at what your competitors are doing and see what you can do to improve upon it.
Don’t miss out on their offered pricing, their delivery times, and their selection of flowers. See what you can do to make your app the best flower delivery app on the market and put things into action at the right time.
3. Curate An Interesting UI & UX Design
When developing a flower delivery app, creating an interesting and user-friendly UI and UX design is important. People shouldn’t feel left to wonder while using your app. This is precisely why make sure that your app is easy to navigate and use and should provide a seamless experience to all users.
Some key elements to consider when designing the UI and UX include the overall layout and design, the use of color and imagery, and the overall flow of the app. By considering all these essential factors, you can create an app that is visually appealing and highly functional.
4. Incorporate Essential Features
When you’re planning to launch a new product, it’s highly important to think about what features will make it successful. For a flower delivery app, this means considering the needs of your target market and what they’re looking for in such a service.
One of the primary key elements is digging deep into the market forecast. This will help you determine what features to include in your app in order to make it appealing to various potential customers. By taking the time to carefully analyze the market and what customers are looking for, you’ll be in a much better position to create a successful flower delivery app.
5. Curate An Minimum Viable Product (MVP)
Creating an MVP is important when developing your flower delivery app for a number of reasons. It allows you to validate your concept with potential customers and get feedback early on in the development process itself. Having an MVP by your side allows you to focus on the core features of your app and get them right before adding additional features. Moreover, it also helps you save plenty of time and money by avoiding features that may not be needed.
Creating an MVP doesn’t have to be complicated or time-consuming. You can start by creating a simple version of your app with the core features that you think are most important. Then, you can add additional features and functionalities as you proceed. The important thing is to get started and get feedback from your users as soon as possible to further enhance the app’s working.
6. Hire A Development Team
Hiring a mobile app development team is a crucial step when you’re ready to take your flower delivery app to the next level. A development team can help you add new features and functionality to your app, and they can also help you troubleshoot any issues that may arise.
While you may be tempted to try to develop your app on your own, hiring a team of professionals developers will ultimately save you time and money in the long run. A good development team will have a wealth of experience and knowledge to draw from, and they’ll be able to get your app up and to run efficiently.
7. Test & Launch
When you are finally done developing your app, testing and launching is the next big thing to ensure that it is functioning properly or not. You want to ensure that your app can handle real-world scenarios, so do not miss out on testing. Once you’ve tested your app and ironed out any bugs, it’s time to launch. A successful launch can help you gain a wide range of users and positive reviews, so it’s worth putting in the effort.
Key Features To Be Added To Your Flower Delivery App
When developing a dedicated flower delivery app, a wide range of features need to be included to improve the user experience. Some of the most prominent ones are listed below. Let’s dig deep!
1. Easy Sign-In
In today’s fast-paced world, people are always on the go and want things to be as convenient as possible. That’s why easy sign-In is such an important feature to add to your flower delivery app. With easy sign-In, people can quickly and easily sign in to their account without having to remember a lot of different username and password combinations. This will make it much more likely that people will use your app and recommend it to others.
2. Different Search Options
When you are developing a flower delivery app, make sure to include different search options. Through this, users can quickly get their hands on the type of flowers they are looking for. With easy search options, users can simply enter the type of flower they are looking for, and the app will provide a list of relevant results. This makes it a mere cakewalk for customers to land on the perfect flower within a few clicks.
3. Push Notifications
By sending timely notifications to users, you can keep them updated on their order status, remind them to place an order in advance, and provide other important information with ease. Notifications can also be used to promote special offers and discounts, which can encourage users to use your app more often.
Including push notifications as part of your app development can assist you in serving a better user experience and boosting app engagement extensively. User-based notifications are a unique way for apps to communicate with their customers, whether they are old, new, inactive, or active.
4. Order Replacement
You don’t want your customers to go away just because they are not able to return a product that wasn’t up to the mark. Do you? If you wish to retain your customers, you must include an order replacement feature when developing your flower delivery app. This feature will allow customers to quickly and easily replace an order that is not up to their satisfaction.
Customers will appreciate being able to replace an order without having to contact customer service or wait for a customer service representative to become available. Order replacement will also save your company time and money by reducing the significant number of customer service calls.
5. Real-Time Tracking
There tend to be an endless number of reasons why real-time tracking holds an essential place when it comes down to developing your dedicated flower delivery app. Providing customers with peace of mind, knowing that they can track the progress of their delivery in real-time, a real-time tracking feature is crucial for time-sensitive deliveries, such as flowers for a special occasion.
Additionally, real-time tracking can help to ensure that deliveries are made on time and to the correct address. This can help to improve customer satisfaction and ultimately boost sales. Real-time tracking data can also be used to extensively improve the efficiency of an app’s delivery operations, providing valuable insights into areas where improvements can easily be made.
6. CRM Integration
When developing your app, make sure to add CRM integration to your flower delivery platform. This will allow you to keep constant track of your customers and efficiently manage your customer relationships.
By integrating your app with a CRM system, you can automate many of the tasks associated with customer management, including tracking customer orders and sending multiple customer notifications. This will save you time and help you to provide a better service to your customers.
7. Chatbot Integration
Chatbot integration extensively reduces human efforts. In order to make customers feel personalized and a special priority, product suggestions and on-time responses to all their queries are essential. Doing this manually for each and every user is quite a tedious task, and this is where chatbots come into play.
Chatbot integration in your flower delivery platform will allow your app’s users to communicate with a chatbot, which provides high-quality customer support and answers questions in seconds.
How Much Does It Cost To Develop A Flower Delivery Platform?
There is no one-size-fits-all answer to this question, as the cost of developing a flower delivery platform will vary depending on a number of factors. These primarily include the size and complexity of the platform, UI/UX development, the developers chosen, front-end and back-end development, and types of features and functionalities integrated. However, on the rough side, the cost of developing a basic flower delivery platform that developers charge is somewhere between $20,000 to $50,000.
Are you looking for a robust solution to kickstart your flower delivery or similar business? Park your worries because we at RV Technologies have got you covered. With an effective technology stack, our seasoned technical developers provide a customized digital solution to help you stay ahead of the curve. Connect with us today and take your first step toward building a reliable online platform!