Updated: May 2, 2023 
Pregnancy is an exciting and equally challenging phase of a woman’s life.
Both the body and mind go through a wide variety of changes that make pregnancy an emotional rollercoaster for ladies.
But, it’s safe to say that all women want a safe and hassle-free pregnancy.
From tracking the trimester status to managing a dedicated nutrition plan, there are several factors that must be tracked for a healthy pregnancy.
This is where pregnancy tracking apps come into the picture. These are mobile solutions designed to help women track their progress.
It’s important to note that the pregnancy tracking app market is constantly evolving and women are always ready to try new solutions.
This makes it one of the most sought-after business verticals for entrepreneurs looking to put capital in ROI-driven markets. If you’re one of them, this guide will be helpful.
Today, we’ll take a closer look at how to evaluate the development cost of a pregnancy-tracking app. So, without any further ado, let’s get started.
What are Pregnancy Tracking Apps and Evaluating the App Market
Pregnancy-tracking apps are the most reliable tools designed to make pregnancy tracking more convenient for pregnant women.
These apps allow women to track the progress of their pregnancy and monitor the baby’s development.
By configuring their menstruation details, women can easily keep track of their trimester cycles, the due date, and other critical information to lead to a healthy pregnancy.
But, first, let’s overview the market analysis of the pregnancy tracking app market.
As we mentioned in the beginning, the market is consistently evolving and many entrepreneurs are launching their own solutions in the market.
As per research conducted by Grand View Research, the global pregnancy tracking app market will be USD 217.3 million in 2022 and further grow at a CAGR of 19.1% from 2023 to 2030.
The Pregnancy tracking app contains a personalized nutrition tracking feature to ensure women can eat healthily. However, these are only the basic features of a pregnancy tracking platform.
If you want to develop a similar platform, you must incorporate additional features to make a distinctive platform. We’ll explore these features in more detail shortly.
What is Ovia and How Does it Work?
Ovia is an all-in-one family healthcare platform with plenty of features to help people foster healthy lifestyles.
The app provides multiple features including maternity care, parental wellbeing, child care, and parental care.
In short, it’s a complete solution to keep a check on your family’s health. However, the app has gained significant popularity as a maternity solution among pregnant women.
As of 2023, nearly 18+ million active users rely on Ovia to track their physical health during pregnancy.
Here are a few key features of Ovia that make it a reliable maternity tracker solution in this digital age:
1. Physician-developed healthcare programs for different phases of pregnancy
2. Women can track their fertility, cycle, and overall reproductive health
3. An effective step-by-step guide to monitoring the baby’s development
4. After delivery, women can understand their baby’s health and get curated tips to protect them from different ailments.
Thanks to a myriad of features, women, across the globe, use Ovia to monitor their health during such a critical phase of their lives.
What are the Key Features of a Pregnancy Tracking App like Ovia?
For anyone planning to launch a pregnancy tracker app like Ovia, it’s necessary to understand its business model and all the features it offers.
If you closely overview the app, you’ll find multiple features that are specifically integrated to give users personalized healthcare assistance.
So, keeping Ovia as our ground zero, let’s explore some of the additional features you can integrate into your app to build a full-scale pregnancy tracking solution.
1. Symptom Tracking
Symptom tracking is an exclusive feature in Ovia that women can use to list their symptoms and receive personalized health plans designed by healthcare professionals.
Since pregnancy treats all women differently, it’s no surprise that symptoms vary for everyone too.
Fortunately, this feature ensures women don’t have to experience any ailments throughout their pregnancy.
2. Contraction Tracking
Once the water breaks, tracking contractions and their frequency is crucial to evaluate the expected due time.
The app provides a dedicated module to track these contractions along with their duration to plan in advance.
3. Baby Development Tracking
Tracking week-by-week baby development is necessary for mothers for many reasons.
For instance, it allows them to keep a check on each trimester and get customized healthcare tips accordingly.
4. Health Tips
Since our goal is to design a healthcare solution like Ovia, it’s important to provide users with custom healthcare tips that can assist them throughout their pregnancy journey.
5. In-App Purchases
With pregnancy-tracking apps like Ovia, you can provide premium content to women to make their pregnancy journey easier. Of course, in return for this, they’d have to pay a subscription fee to get access to this premium content.
6. Easy Onboarding
User onboarding is another necessary feature of a pregnancy-tracking app like Ovia. Users must be able to sign up with your app easily. To do this, you can integrate social media logins so that customers can easily set up their accounts.
7. Calendar
With your pregnancy tracker app, mothers must be able to set reminders, get alerts, and set up a customized calendar to make their pregnancy tracking more convenient.
8. Goals
Mothers can also set personalized health goals during and post their pregnancy to keep their bodies in good shape and see their progress.
Cost Consideration Factors of a Pregnancy Tracking App Like Ovia
Building a pregnancy tracking app like Ovia is a step-by-step process and several factors can come together to decide the final development cost.
These factors can include anything, starting from the developers you hire to the third-party APIs you want to integrate into your app.
Also, Read | Complete Guide to API Development
But, first, let’s explore the different phases of developing a pregnancy app like Ovia and how they associate with the development cost.
1. Planning and Research
During this phase, the app development team researches the market, defines the pregnancy app’s features, and creates a plan for development. The cost can range from $5000 to $10,000.
2. Design
During the design phase, it’s the app development company that creates the pregnancy app design and The cost can range from $10,000 to $20,000.
3. Development
The development phase requires coding and implementing features by mobile app developers. The cost ranges from $50,000 to $100,000, depending on the pregnancy tracker app’s complexity.
4. Testing and Quality Assurance
During the testing and quality assurance phase, the testing team makes sure that the baby tracking app functions correctly, is free from bugs, and meets the user’s needs. The cost ranges from $10,000 to $20,000.
Also, Read | Key Difference between Manual and Automated Testing
5. Launch and Maintenance
After the pregnancy tracking app is developed, it needs to be launched and maintained.
The cost to launch the baby tracking app can range from $5000 to $10,000, and maintenance costs can range from $5000 to $10,000 per year.
Developing the best pregnancy tracking app like Ovia can be a costly process as the development cost varies depending on the app’s complexity, features, the platform on which it will be developed, and app design.
Thus, the cost of developing a pregnancy app from an app development company can range from $50,000 to $150,000.
Best Practices to Develop a Pregnancy Tracking App like Ovia
Since the competition is constantly increasing, it requires extensive research to develop a pregnancy tracker.
Here are a few development practices that’ll help you build a feature-packed pregnancy-tracking app like Ovia.
1. Define the Purpose
The first step in developing a pregnancy tracker app is to define the purpose and scope of the pregnancy app. This involves identifying the features and functionality of the pregnancy app, as well as the target audience and user goals.
2. Choose the Right Technology
The next step is to choose a platform and technology for the baby tracking app. The most common platforms for pregnancy and baby daily tracker app development are iOS and Android, and the choice will depend on the target audience and market.
3. Design a User-friendly Interface
The user interface is a crucial element of the pregnancy tracking app, and it is important to design a user-friendly and intuitive interface.
The design should be consistent with the branding and messaging of the pregnancy app.
Also, it is important to consider the needs of the target audience and create a design that is appropriate for them.
4. Testing the Pregnancy App
The development phase involves coding and testing the pregnancy app. It is important to ensure that the pregnancy tracker app is bug-free and meets the requirements defined in the first step.
5. Launch the Pregnancy Tracker App
The final step is to launch the pregnancy tracking app and market the pregnancy app. This involves creating a marketing strategy and promoting the pregnancy app through various channels, such as social media, app stores, and advertising.
Monetization Strategies for Pregnancy Tracking Apps
Marketing and monetization are essential for the success of a pregnancy tracking app. Here are some marketing and monetization strategies to consider:
1. In-App Advertising
In-app advertising allows you to earn revenue by displaying ads in the pregnancy app. This can be a lucrative source of income, but it can also affect the user experience. For example, ads like maternity wear, parenting, etc.
2. In-App Purchases
It is a profitable monetization strategy if users are buying products and find them valuable. For example, partner with companies selling baby products to companies and earn commission after every sale.
3. Subscription Model
A subscription model allows users to access premium features for a monthly or yearly fee. This can be a reliable source of recurring revenue.
For instance, offer a subscription model to your customers to access premium features in a baby tracker app, say, health insights, and so on.
Tips to Build a More Successful Pregnancy Tracking App than Ovia?
As we mentioned in the beginning, your goal must be to develop a distinctive app that provides some additional functionalities. This will ensure you launch a unique pregnancy tracking app and make it highly successful.
1. Customization
Allow various customization options to users to let them tailor the pregnancy tracking app as per their needs.
2. Community features
Allow community features in a pregnancy app, like forums and discussion boards, to let users interact with other users.
3. Multiple language options
Allow multiple language options to let users use their pregnancy app facing language barrier issues because of not knowing English languages.
4. Doctor’s Information
Allow users to enter their doctor information and contact details so that they can contact doctors through the pregnancy tracking app as well.
5. Data Security
Users’ safety comes first. Thus, allow users’ data or information to remain safe by making it anonymous and giving users complete control to share the data they want to share.
Conclusion
The success of Ovia and other pregnancy-tracking apps shows that there is a demand for such pregnancy-tracker apps in the market.
Developing the best pregnancy tracking app like Ovia can be a complex and costly process, but with careful planning and execution, it can be a rewarding venture.
A successful baby-tracking app should include a range of features to help women track their pregnancy, with a user-friendly interface and clear design.
If you are considering developing a pregnancy tracking app, hire our app development services now.
We are a leading app development company having a proven track record of developing health apps.
Get the best app development experience with RV Technologies.
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