Magento is popular and one of the leading business class eCommerce platforms, that is giving power to more than 200,000 online retailers across the globe. It is preferred by almost 1 in every 4 business owners. One of the best features about Magento is that it provides you with the flexible and influential and intuitive administration interface that offers effective marketing, search engine optimization, and catalog-management tool to optimize the UI, content, and other functionality of an eCommerce website.

Magento is a platform that provides a package of exclusive features both for the backend and overlooks to enhance marketing and analytical techniques and improve the administration options. And all this improves the shopping experience of your customers.

When compared to other e-commerce platforms like Shopify, Magento is a complete winner. It provides your customers with the best shopping experience and advanced features. Both Magento and Shopify are powerful e-commerce platforms, but if we look deeply, Magento is the winner, mainly due to its advanced functionalities.

Magento also has a comparatively larger community of skilled developers. It means that if you want to build an e-commerce store using Magento, all you have to do is hire a team of Magento developers in India and let the professionals design a customer-centric online store for your business.

Let’s compare Magento with Shopify, a platform that gives a neck to neck competition to Magento.

Magento vs Shopify-Which is Better

Magento is a complete e-commerce development package, but you must have the desired technical knowledge to work with Magento.

Large business enterprises always prefer Magento as they want to manage everything from their own perspectives. Whereas Shopify is best for the small business and startups as the platform handles the majority of tasks on its own, leaving no room for developers to manipulate the website.

By all the difference between Magento and Shopify, it is clear that Shopify is a suitable platform for small businesses while the advanced functionalities of Magento make it a suitable platform for large-scale enterprise e-commerce websites.

Why use Magento?

Many people around the world are still confused about why Magento should be used, and why it is the best eCommerce platform available in the market. So here are the reasons you need to know why Magento is good and why it needs to be used for the better working of your online business.

Some of the best benefits of Magento eCommerce platform:

  • Magento is flexible, secure and one of the stable open-source platform.
  • Magento is very popular and therefore it is widely supported.
  • Magento is SEO friendly and has inbuilt SEO features that make it easy for you to construct your eCommerce website in one of the best manners for search engine rankings.
  • It has an easy and improved checkout process which helps to create a seamless user experience that results in high conversion rates.
  • It is easy to integrate various payment gateways with your eCommerce website.
  • Magento has a large store of extensions which helps to achieve any unique eCommerce functionality on your website, you can easily find 100’s of third party extensions on Magento market place both free and paid.

You should always keep in mind that Magento is a platform and not a software device. Software is a product that gives and provides you with a pack of tools to utilize. But on the other hand, with the platform, you can create modify and do everything you need to. That is why Magento for business is used.

Magento is like the word-press of eCommerce platforms though you will not get direct support from the Magento company with the free version, the amount of community support out there more than makes up for it.

The Magento system has the ability to look back at the back end and you will find out that a good 80% tracking, shipping, inventory, your customer database, price management, and the list goes to the list.

Magento can act as your CRM. though it may sound very complicated, Magento is very customer-friendly and intuitive. Nothing else is needed for additional to editing pages, adding products and management resources are simple for every small adjustment technology.

Here are some of the additional benefits of using Magento the e-commerce platform for your site.

Easy management: one of the best things about using Magento is that you can monitor the functions of the admin panel, install and complete the shipping process and solve complaints. The most popular products can be listed, the most desired products and particular shoppers may have some items in their cart, but do not order them.

Important marketing: it is very important to run advertisements, offer free shipping and by giving other special discounts. You are organizing sales and cross-sales. On the other hand, you can give feedback about the products, compare them, and view the list of recently viewed items, and customers can easily share your product pages.

Custom design: the experienced team of Magento eCommerce developers will build the custom website by knowing the depth analysis of your exclusive business needs and product offering. They can help you as per your needs and desires.

Expert advice: a professional Magento team not only develops and builds a website as per your needs, but they will also help and guide you on what works and what not, based on their past experience of building great eCommerce websites. It is always very important to check the past experience of these platforms so that it becomes easy for you to trust them and you can have proper faith in them by giving your online business in their safe hands.

On time delivery: with the effective communication process, the Magento programmers will keep you updated with day to day progress and immediately discuss for any question along in the process, this will help you to finish the project on time and more effectively.

Handle multiple portals: Magento can handle multiple handling managers. It can manage multiple operations at one time in the user account. The Magento platform is easy to manage.

Themes of all businesses: one of the best features about Magento is that all the businesses can easily find appropriate website themes according to their industry. It doesn’t matter about what they are selling, Magento developers can always find something as per their requirements.

Modular architecture: according to the standardized PHP framework, Magento is designed. It allows the Zend framework to perform to extend, thus making it sure that compliments the requirement of every merchant.

One-step leave: By Magento, the merchants can easily construct their portals and optimize their shopping carts for increased conversions. By its one step checkout, there will be a lesser number of customers who discard their cart.

Responsive: one of the best features you can get by Magento is that it allows you to work efficiently with multiple devices, irrespective of their screen size and other features. And on the other hand, it becomes very easy for the customers to use their mobile devices anytime and anywhere, whether its a smartphone, iPad, iPhone, tablet or laptop.

Magento engine is one of the great engines for your online eCommerce business. All the modules are important for successful sales as it is contained in the default engine package.

By the open-source, it allows you to provide your customers with really outstanding merchant possibilities. On the other hand, due to the complex engine structures, advance usage of Magento will require a lot of time and aspiration. And definitely, you will need much more than this manual.

Ranjit Singh is the Chief Executive Officer (CEO) at RV Technologies. In the past 10+ years, he has focused on helping clients to expand their business through the best digital solutions. Leading a team of 100+ employees, he knows how to implement the best market practices to transform a client’s business growth and help him achieve dedicated goals.
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