What Makes Magento 2 the Best E-commerce Platform

When it comes to developing an e-commerce store, there are numerous options to choose from. If you are planning to set-up a small online shop, you can easily use the basic CMS platforms like WordPress, Joomla, Drupal, etc. All you have to do is install plugins that allow you to turn your traditional website into an online store for customers. However, when we talk about developing a full-fledged online store with an extensive range of features, these basic CMS platforms may not deliver expected results. This is when you need a professional and feature-rich e-commerce platform that is capable of handling the advanced processes of a large-scale online store. Obviously, there are many e-commerce platforms that can be used to achieve this dedicated goal, but nothing compares the advance functionalities of Magento 2. The platform is being used by more than 250,000 e-commerce stores across the globe. It is the successor of Magento 1. The latest version has several features that make it the best choice for e-commerce website development. Developers always prefer Magento 2 over other platforms as it makes the entire development process an easy process and offers high flexibility as well. In case you have be been looking forward to developing an e-commerce store, Magento 2 is the right e-commerce platform. Simply hire a Magento e-commerce development company India. Furthermore, today we have shared a list of some of the additional benefits of choosing Magento 2 for your e-commerce website.

Responsive Design

Smartphones are dominating the world. The majority of customers perform online shopping on their mobile itself. That’s why having a mobile-friendly website is extremely important for any e-commerce store. Fortunately, using Magento, you can easily make your e-commerce website by building it using responsive design. The responsive design offers cross-platform capabilities to the website. It means that the user will have the same browsing experience regardless of the device he uses to access the website. This is probably the best feature of Magento 2, which separates it from other e-commerce platforms in the market.

Open Source

Like the previous version, Magento 2 is open-source as well. As a result, it allows the developers to integrate extensions, templates, and plugins to make the e-commerce store highly customer-centric. Moreover, being open-source, Magento 2 gives developers the freedom to personalize the store by customizing the source code. It means that the Magento developers can build customized e-commerce stores that easily captivate the target buyers.

Speed

Magento 2 allows you to optimize different elements of the website so that it loads as quickly as possible. In fact, Adobe has confirmed that Magento 2 offers a 20% better speed/performance as compared to the previous version.

Advance Security

As compared to the previous version, Magento 2 offers high security, especially due to the modified directory structure. Unlike Magento 1, the root directory only contains 5 folders. Folders such as JS, SKIN, and ERROR have been shifted to a new directory named ‘pub’. It means that hackers would no longer be able to steal information from the root directory. Experts believe that the new directory structure is going to provide advanced security to the e-commerce stores. This is one of the major reasons why choosing Magento 2 for your e-commerce website will prove to be extremely beneficial.

Easy Integration

Since Magento is open-source, it is easier to integrate third-party elements like database, extensions, plugins, templates, themes, etc. In fact, Magento 2 is the only e-commerce platform that offers seamless integration.

SEO Capabilities

There are very few e-commerce platforms that allow the developers to optimize the website for search engines, and Magento 2 is one of them. Using Magento 2, you can optimize each product page by adding SEO-friendly titles and descriptions for specific keywords. As a result, your website will appear at the top of Google search results every time someone will search using the target keywords.

Personalization

Magento 2 allows you to track customers’ shopping patterns and behaviors to offer personalized shopping experience to the customers. The platform has several integrated features that automatically tracks customer behavior to suggest products that relate to the customer’s previous shopping pattern. This leads to better conversions and increased overall revenue.

Advanced Search for Users

Today 90% of the customers use the search feature to find items on an e-commerce store. So, it is important to have an advanced search feature that allows the customers to filter results as per their preferences. Magento 2 provides customers to set filters using different factors to sort results and have a customized shopping experience. Users can also sort the results in terms of popularity and price (low-high or high-low).

Flexibility

Like we mentioned earlier, flexibility is one of the major features of Magento 2. The platform basically uses a component-based structure of modules that offer high flexibility and also enhance the overall performance of the e-commerce store. Using these modules, developers can enable/disable components anytime they want without harming the functionality of the website. As a result, the codebase remains clean, ensuring high performance.

Conclusion

These are a few of the benefits of using Magento 2 to develop an e-commerce website. Whether you want to build a local store for your small business or a full-fledged e-commerce website for your well-established enterprise, using Magento 2 will prove to be extremely beneficial. Hire a Magento e-commerce development company India and let the professional Magento developers build an online store for your business that attracts customers and also encourages them to purchase items from your store.