Launching a new e-commerce store is always an overwhelming experience for retailers. At first, there are a lot of ongoing things you need to look after, starting from dealing with traffic to managing the orders. And, once your e-commerce store gets recognition in the market, you have to dive into more challenging tasks such as dealing with abandoned shopping carts and responding to customer supports.
Since there’s a lot of data to deal with, it’s safe to say that you need a reliable e-commerce platform to handle all the tasks flawlessly. When it comes to picking an e-commerce platform for your business, you have a lot of options to choose from.
However, you can’t take the risk of relying on a flimsy platform and that’s why it is important to be wise with your decision. If you are planning to launch a large-scale e-commerce store, it is better if you look for a professional tool like Magento.
Magento is among the top e-commerce platforms to build fully-functional and large-scale e-commerce websites. In fact, the platform is so reliable that 31.4% of the top 100,000 e-commerce sites run on Magento.
However, these numbers should not be the only reason to choose Magento. There are several other features that make it the top choice for Magento e-commerce development India.
In the following blog, we have shared some of the facts about Magento that you must know before using it to build your e-commerce websites.
Magento Commerce vs Magento Open Source
First things first, there are two different editions of Magento that you can use for e-commerce development. Both these editions have pros and cons of their own. So, it is quite important to analyze your requirements and choose the right one accordingly.
Magento Open Source is the most popular and free-to-use e-commerce platform that you can download, customize, and even self-host as well. It is the right option for retailers who are looking to build small-medium scale e-commerce websites.
Magento commerce or Magento Enterprise, as many people like to call it, is the premium version of Magento. The most basic package starts from $22,000 per year. However, if your yearly merchandise value is more than $1 million, this price can even further increase as well.
And, of course, using the premium version will provide you with additional benefits to drive more sales to your store. Some of these features include targeted promotions, advanced marketing features, and customized customer reward programs. The cherry-on-top is that you have 24/7 support from Magento’s technical team. It means if you face any issues, you know who to contact.
Now, that you understand the difference between Magento Commerce and Magento open-source, let’s dive into the list of features Magento has to offer.
Whether you sell electronic items, furniture pieces, or clothes, having catalogue management will be beneficial on both sides: customers as well as the merchant. While it’ll become easier for the customers to decide what products they need to buy, catalogue management will also allow the merchants to market their products more efficiently.
Luckily Magento offers an extensive range of catalogue management systems to choose from. You can pick any of the available options as per your business objectives. In addition to this Magento also offers several catalogue management features to manage and market products more effectively.
Some of these features include:
- Downloading of digital products such as music, videos, images, etc.
- Easy customization makes it easier to design catalogues to match the website design.
- Complete and Effective Inventory Management
- Edit and Delete Product Reviews Without Any Hassle
- Add Detailed Product Descriptions With Clear Attributes
Magento is SEO Centered
If you are familiar with the online world, you already know the significance of SEO. Search Engine Optimization is the process of optimizing a website so that it can rank at the top positions in Google search results for the target search queries.
Fortunately, Magento is extremely SEO-friendly. The in-built tools allow merchants to optimize their website using the best SEO tactics and drive organic traffic to the website. From adding meta descriptions to optimizing product pages, Magento allows you to make each element of your website SEO-friendly.
The SEO features of Magento include:
- Allows you to generate Google Maps
- Add SEO-friendly URLs
- Optimize Images and Product Pages
- Easy to Add Meta Descriptions for Different Web Pages
Drive Mobile Traffic
According to a recent study, the number of mobile shoppers has significantly increased in the past couple of years. Since smartphones have become the go-to device for many people, they have even started to use it to buy products online.
As a result, it has become significantly imperative to optimize your website for the mobile so that it can attract mobile traffic too. With Magento, it becomes much easier to make your e-commerce website mobile-friendly.
Not only can you turn your site mobile-friendly, but you can also customize it to deliver a user-friendly shopping experience to the mobile users. This is probably one of the most crucial reasons why Magento is the best e-commerce platform in the market.
These are some of the most exciting features Magento has to offer. Now that you know why Magento is the best e-commerce platform, it’s time to start building an e-commerce platform for your business. In case you need professional assistance, we are here to help.
RV Technologies is the leading Magento e-commerce development company in India with a team of professional Magento developers. From designing a customized theme to optimizing your product pages, our team will take care of the entire development process for your website.