There’s no arguing the fact that Magento is the best e-commerce platform in the market. Supporting more than 250,000 online stores, Magento has become the preferred choice for the majority of e-commerce developers. The platform provides an extensive range of features which can be used to develop engaging and interactive e-commerce websites.

Moreover, Magento has several other benefits which are missing from the majority of the e-commerce platforms. For instance, the platform is open-source, which allows the developers to build personalized e-commerce stores. Not only these e-commerce websites attract the customers, but also encourage them to complete a purchase.

However, it is also worth noting that Magento is an extremely crucial platform to work on. Even though it offers an extensive range of features, it is important to have the desired technical expertise to utilize Magento while designing an online store.

This is the reason why it is always a good practice to hire a dedicated Magento ecommerce development company India. Such companies have a dedicated team of professional Magento developers who are familiar with the entire platform and know how to utilize its tools to build sales-oriented e-commerce stores.

Moreover, it is also imperative to remember a couple of tips to make your e-commerce store engaging so that it can hook the customers and successfully navigate them towards completing the sale.

Here is a list of a couple of Magento development tips which will help in building captivating e-commerce websites.

Build an Interactive Homepage

The first impression is important and therefore, it’s important to design an appealing homepage for your e-commerce website. You can’t expect the customer to buy something from your online store if he/she doesn’t find it captivating.

If you want to improve your conversion, make sure to build the homepage as captivating as possible. To do so, start out by picking a layout that speaks for your brand. Add captivating elements such as sliders, videos, discount information, etc. on the home page so that it can attract new as well as existing customers.

It is also important to ensure that the homepage loads at a lightning fast speed. In case it takes too long to load, the customers are most likely to get frustrated. As a result, they will look for other options and the captivating design of your homepage won’t matter.

The best way to design a homepage is to make it as captivating as possible while ensuring that it doesn’t take too long to load. This will captivate the customers and encourage them to navigate to different pages of the website.

Easy Navigation

Having proper navigation can do great wonders for your website. When it becomes easier for the customer to effortlessly navigate to each page of the store, he is more likely to return to your website in the future.

As of the general thumb rule, it is a good strategy to categorize your products into specific categories so that customers can easily find the products they are looking for. Moreover, it is also important to ensure that the navigation bar is placed on each page of the website.

This will allow customers to navigate to the desired page from any other page of the website. Always make sure that none of the pages are three clicks away from the customers. This will develop engagement and help you skyrocket the overall sales of your online store.

Use High-Quality Product Images

When it comes to online shopping, customers have limited ways to identify the quality of the product. They can’t physically feel the product and therefore, it becomes quite a difficult task to decide whether they should by the product or not.

Being a retailer, it is your job to help customers with their shopping process. One of the ways to do so is to use high-quality images for each of the product pages. Images and videos are two of the mediums which help the customers to test the product.

When you use high-quality images, it becomes easier for customers to make wise shopping decisions. Similarly, if you are publishing videos along with images, make sure that they are available in high-quality as well.

Using high-quality product images and videos will help you nurture a healthy relationship with the customers.

Add a Dedicated Blog Page & Publish Regular Blogs

One of the major benefits of using Magento as your e-commerce platform is that it allows the Magento developers India to add a dedicated blog page to the website. Though it may sound a bit surprising, having a blog page on your e-commerce website can result in increased revenue and user engagement.

Use this blog section to publish high-quality content on your website which is also optimized from SEO perspective. Publishing regular blogs will help you interact with your audience as well. You can publish posts that provide information about the products you sell.

It is also worth mentioning that publishing blogs will improve the search engine rankings for your website. Since content is one of the major ranking factors, publishing high-quality content on your website will help your website climb the search engine ladder.

Optimize the Checkout Process

Having a complicated checkout process is the biggest threat to user engagement. In fact, the majority of e-commerce stores experience a high cart abandonment rate due to a complicated checkout process. Customers get irritated in between the process and leave their cart behind.

If you want to skyrocket the sales of your online store, make sure that the checkout process is well optimized and user-friendly. Asking customers to fill unnecessary forms during the checkout is not a good practice, and it can damage the user-engagement.

Keep the checkout process as simple and as quick as possible. Only ask relevant information and once the customer has completed his purchase, ask him to fill a feedback form.

This will help you enhance the shopping experience of your store for other customers. Always remember having a complicated checkout process is only going to damage the performance of your online store.

Mobile-Friendliness

Google has already implemented the Mobile-first indexing. It means that if your website isn’t mobile-friendly, it will struggle to rank in the top positions of Search Engine Result Page (SERP).

However, that’s not the only reason to make your website mobile-friendly. Studies show that the majority of customers perform online sales from their smartphones. Unlike desktop, mobile is easily accessible, even on the go, which makes it a convenient mode of shopping.

This is the reason customers have started to rely on smartphones to perform online shopping. As a result, it becomes imperative for e-commerce business owners to optimize their website for mobile.

Wrapping Things Up

Having an engaging e-commerce website can benefit your business in many ways. Not only your customers purchase from your online store, but they are most likely to return back in the future. The above-mentioned points explain a few of the methods to build engaging e-commerce websites. Use these methods and enhance the engagement level of your online store.

However, if you are yet to take your retail business online, make sure to hire a team of professional Magento developers India who can build an interactive and engaging online store for your business.

Ranjit Singh is the Chief Executive Officer (CEO) at RV Technologies. In the past 10+ years, he has focused on helping clients to expand their business through the best digital solutions. Leading a team of 100+ employees, he knows how to implement the best market practices to transform a client’s business growth and help him achieve dedicated goals.
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