Augmented Reality (AR) is the latest trend of this tech-savvy era. Despite having considerable existence since the early 60s, the concept of Augmented Reality only gained significant popularity in the past couple of years, mainly after the launch of AR-based mobile game, Pokemon Go. Starting its journey from the gaming and entertainment industries, the technology is now serving several other business domains, and tourism is one of them. Augmented Reality is capable of bringing significant growth to the tourism industry by providing better customer service. With AR coming into the picture, it becomes easy for the travelers to navigate their way in a new city and locate nearby attractions at the same time. That being said, several well-known brands have already started integrating several AR tools into their applications to enhance the customer experience. Google, for instance, during the I/O 2018 keynote launched the latest edition of Google Maps with an additional Augmented Reality Street View feature. The feature overlays the components of typical Google street view mode on the live feed, recorded via phone’s camera, to provide real-time navigations to the user. Furthermore, the feature also notifies users about nearby attractions. Even though this feature is in its Beta version, by 2019 is expected to reach all the end-devices. Apart from Google, Apple Maps, ViewRanger, and HoloMaps are some of the other AR based travel apps which have already been introduced in the market and are consistently receiving regular updates with exciting new features. But why exactly these brands are focusing on developing AR-based applications? How integrating AR into your travel/hospitality app can boost up your business revenues? In today’s’ blog post, we’ll be sharing our views on the benefits of Augmented Reality in the tourism industry.
Want to discuss your idea?
Let’s Get Started
We’re here to help you. Fill the form below and we will get you in touch with our experts soon.