Effective Marketing Techniques to Promote Mobile Games

June 10, 2019

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Implementing the right techniques to promote your mobile game has become as important as choosing the right elements for your game. It is a well-known fact that mobile gaming is among the top competitive industries in the world. If you don’t know how to promote your game, you are less likely to get the exposure from the gamers, let alone become a top game in the world. However, considering the capital and advertisement efforts, well-established game publishers are putting in, it can quite difficult to market your game. When you have a minimal marketing budget and cannot afford celebrities to advertise your game, sticking to the simple marketing efforts is the right strategy. These efforts will help you promote your game by reaching the most suitable audience. Moreover, if you manage to precisely implement the right marketing efforts, it would become easier to take your mobile game development to the next level and earn decent ROI through the game itself. So, in this blog post, we are going to share a list of effective marketing techniques to promote your mobile game. Use these marketing tactics and encourage gamers to play your game.

Know Your Audience

First and foremost, identify your customers. It is extremely important to know which portion of the audience is most likely to download your game. Reason being, it is much easier to target a specific group rather than targeting a large portion of customers. So, make sure to identify who your target customers are going to be. If you are struggling to do so, take a look at what customers your competitors are targeting. Keep in mind that your competitors can provide you with a plethora of opportunities to promote your brand. Once you know who your target audience is, it would become fairly easy to develop the most-effective marketing strategies. Moreover, when you have a small group to target, the capital, and marketing efforts will be less as well, saving your time as well as money.

Start With a Pre-Launch

Rather than starting the marketing process after launching the game, it’s a good practice to embark on the marketing journey when the game is in development phase. This will help you create a buzz about your game and people would already be keen to try their hands on your mobile game. A pre-launch can also help you initiate a strong relationship with the users. To set an effective pre-launch, however, it is important to have a story in mind that describes your game. You can’t expect customers to download your game simply after a little announcement. So, make sure to build a story which captivates the customers and make them curious about your game. This way they’ll be most likely to download the game. In pre-launch, you’ll also need to set a date. This date will be the final release date for your game and the release cannot be delayed. So, make sure to discuss with the team of mobile game developers to finalize a date.

Promote on Social Media

Social media is a free yet effective marketing tool to promote your game. There are several social media platforms with millions of active users. If you manage to attract even a small portion of these customers, you’ll be in a complete win-win situation. Not only social media helps you do the promotion for free, but you can also attract the customers which are most likely to download your game. While you can choose any social media platform to market your game, it is always a good strategy to cherry-pick the most suitable platform which majority of your target audience use. This will make it easier to develop personalized marketing campaigns, thereby helping you attract targeted customers. So, start out by using the most popular social media platforms like Facebook, Instagram, and Twitter. Also, make sure to keep a track of analytics of each platform to identify which one is attracting the majority of customers. Once you know which platform you need to target the most, shift all your marketing efforts towards that particular platform and create a buzz about your game in the market.

Use Content Marketing

Using content marketing to create a buzz about your game is the most effective marketing tactic. Before the game launch (3-4 months), start using content marketing to promote your game. While there are several ways using which you can promote your game, blogging and videos are the most efficient ways to generate user’s attention. Simply host a blog on any of the hosting sites and write blogs about your game and its features. Another way to implement content marketing to promote your game is to create promotional videos and publish them on YouTube & other social media channels. In fact, the majority of game publishers publish promotional videos months before the release of the game.

Trailer Launch

Once your game is ready to hit the market, publish a trailer for the game, at least a month before the release date. Make sure that the trailer is descriptive enough so that users can understand what your game is all about. Share this trailer on all the social media channels so that the majority of the audience can know about the release of your game. Many game publishers also release 2-3 trailers as well. In such a scenario, however, you need to make sure that each trailer makes the customer more curious about the actual story. This is an effective way to ensure that users remember your game launch and actually download it on the day of release.

Get Game Reviews

As soon as you launch the game in the market, focus on getting reviews from the customers as well as critics. Reason being these reviews will help you reach customers which may not be easier to reach otherwise. Moreover, the game reviews will also help you understand whether the gamers are happy with your game or not. In case you are receiving negative reviews, consider tweaking the game so that it no longer has any flaws

Measure Your Marketing Analytics

The most efficient way to enhance the potential of your existing marketing campaign is to examine the analytics of the campaign itself. Check whether your marketing efforts are generating the desired results or not. In case they are struggling, make sure to develop a new marketing campaign which works for your game and can make your game reach the target customers. So, keep track of your marketing campaigns and modify them from time to time to get the desired results.


Marketing a mobile game is an integral part of the game development process. You can’t expect to attract the majority of gamers if you haven’t promoted your game before the final release. So, make sure to promote your game using the above-mentioned marketing tactics and spread the word about it among the majority of gamers.

About the Author Ranjit Singh is the Chief Executive Officer (CEO) at RV Technologies. In the past 10+ years, he has focused on helping clients to expand their business through the best digital solutions. Leading a team of 100+ employees, he knows how to implement the best market practices to transform a client’s business growth and help him achieve dedicated goals.

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