Conversational AI in Mobile App Development: Key Features, Benefits, and Use Cases

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  • By Sandeep Kumar
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  • clock 12 minutes MIN READ
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  • calendar Updated: January 20, 2023

The world in which we live is constantly being disrupted by artificial intelligence. Healthcare, e-commerce, banking, and many other industries are among those that apply AI in the workplace. Technologies like Machine Learning, Natural Language Processing, and Computer Vision are examples of AI features. AI has the potential to revolutionize the mobile app development industry.

Every day, conversational AI is expanding more quickly. Not just for the corporate world but for all industries. Conversational AI enables us to streamline the time and effort needed by people to do laborious jobs. To make digital systems simple and intuitive, conversational AI attempts to learn from human talks.

Because it saves time, people can devote more of their precious time to manual labor. That’s because it can give you access to an automated customer service representative that can swiftly react to your client’s questions via text or speech, comprehend their intentions, and behave in a manner that resembles natural conversation.

As a result, those clients won’t have to wait for a human assistant to respond. A popular technology that facilitates communication between employers, employees, and customers is conversational AI. That makes it possible for humans and machines to have real-time, human-like communication.

What is Conversational AI?

Natural language processing (NLP), machine learning, deep learning, and artificial intelligence are combined with more conventional software, such as chatbots, voice assistants, or voice recognition systems, to provide customers with assistance through spoken, written text, or typed interface.

Technology enables effective verbal and written communication between people and computers. This makes it possible for machines to communicate naturally with people via language. Strong chatbots can be created using conversational AI.

It is a branch of artificial intelligence that uses ideas like neural networks and machine learning to enable the development of practical applications, such as

  • Mobile device control using hands-free technology while driving.
  • You need to give Siri a command.
  • Even virtual agents who support customers over the phone.

Conversational artificial intelligence (AI) refers to technologies that allow consumers to communicate with chatbots through audio chat platforms. Using vast volumes of data, machine learning, and natural language processing, they identify audio and text inputs and translate their contents into other languages to simulate human interactions.

What are the Components of Conversational AI?

1. Input generation: Humans receive input from spoken or written words. The technology that understands spoken words and converts them into text that machines can read is known as automatic speech recognition (ASR).

2. Input Analysis: The program must determine what the text means. Natural Language Understanding (NLU) analyzes the text’s meaning in order to comprehend its purpose.

3. Dialogue Management: Formulating a response based on one’s comprehension of the text’s intended meaning. Natural Language Generation (NLG), the second part of NLP, is used to provide the responses and transform them into text that is intelligible by humans.

Reinforcement Learning is in charge of acquiring knowledge and enhancing the model’s accuracy over time. When an application takes corrections and learns from the experience to provide a better outcome in subsequent interactions, this process is known as machine learning or reinforced learning.

Natural Language Understanding, Dialog Management, and Natural Language Processing work together to detect the user’s voice as input, generate a response in response, and provide the user with a response.

AI in Mobile App Development

All phases of the creation of mobile apps heavily rely on AI to spur originality and creativity. In order to provide the optimum user experience, artificial intelligence technology in an instant messaging platform makes use of a machine’s capacity for understanding and reaction.

Mobile apps with AI primarily help users with day-to-day problems and enhance their quality of life. AI may collect essential data from mobile devices, like location, contacts, and daily activities, to increase user engagement and solve complex problems.

In order to gather and save data, apps with AI capabilities examine user behavior and how users engage with the app. In a nutshell, artificial intelligence makes it possible to develop mobile applications that adapt to and meet user needs.

Benefits of Conversational AI

For many commercial operations, conversational AI offers an affordable option. The advantages of using conversational AI include the following.

1. Cost efficiency

Especially if you want to respond to inquiries outside of usual business hours, staffing a customer care department can be rather expensive. Conversational interfaces for customer service can lower business expenses related to salaries and training, particularly for small- or medium-sized businesses. Virtual assistants and chatbots can react quickly and are accessible round-the-clock to potential customers.

Inconsistent reactions to prospective clients might also come from human conversations. Businesses can develop conversational AI to handle different use cases, guaranteeing thoroughness and consistency since the majority of interactions with support are repeated and information-seeking.

This maintains consistency in the customer experience and makes valuable human resources accessible for handling more complicated inquiries.

2. Improved sales and consumer involvement

Businesses must be ready to give their customers real-time information as consumers integrate mobile devices into their daily lives. Customers can interact with brands more quickly and frequently because conversational AI technologies are more accessible than human workforces.

Customers can avoid lengthy call center wait times thanks to this prompt assistance, which enhances their entire customer experience. Companies will observe the effects of rising customer satisfaction in rising customer loyalty and rising referral-based income.

Chatbots are now equipped with the capacity to recommend things to end users as a result of conversational AI’s personalization features. This enables businesses to cross-sell clients on items they may not have previously thought about.

3. Scalability

The infrastructure needed to enable conversational AI can be added more quickly and more affordably than it can be done to hire additional onboard personnel, which makes conversational AI extremely scalable. This is especially useful when a product enters new markets or when demand for a product suddenly increases over a brief period of time, like around the holidays.

AI-based Features to Implement in Your Mobile App

1. Voice assistants and text chatbots

Many different techniques exist for bots to improve user experience. First off, text chatbots and assistants powered by AI can assist customers in finding solutions to problems and providing answers to questions more quickly than human representatives. Another option is the use of bots for conversational commerce, a term that defines a purchase procedure that takes the form of a conversation.

The preferences of customers can be elicited by these shopping assistants in order to make recommendations for the best products. A chatbot in a live chat or any messaging software might be referred to as conversational commerce. Utilizing chatbot personalities, which can be seen in the bot’s name, avatar, and language use that reflects the brand’s voice, some brands can enhance engagement and trust with their customers.

2. Product recommendations

All types of apps, including e-commerce and streaming ones, can leverage AI-driven product recommendations. Machine learning models correlate the data that has been obtained and build their predictions on it. Once a system has been trained on user preferences and the available products, it can begin making recommendations. Such recommendations are a powerful tool for promotion and upselling because they might show, for instance, in advertisements or within mobile apps.

One of the most well-known examples is Netflix, which makes recommendations for films and television series based on what viewers with comparable interests have seen. In actuality, recommendations account for 75% of all video views. These mechanisms encourage users to interact with the content and frequently renew their memberships.

Another excellent example is Empik Go, which offers the greatest collection of ebooks and audiobooks in Poland and is available on mobile devices with a simple subscription plan. Based on their past usage of the app, users can obtain tailored suggestions for audiobooks and ebooks.

AI features can improve product recommendations in the fashion sector by taking preferences like colors, forms, or designs into account.

3. Customer segmentation

Customer segmentation is the process of grouping customers according to shared traits. As a result, businesses can promote to a specific target market and create tailored campaigns. Automatic segment updating and scaling of these operations are made possible by AI-powered segmentation.

A system can examine data without making any assumptions thanks to AI algorithms and is able to find correlations that people would miss. Businesses can then categorize their clients based only on the data they have acquired and discover hidden trends.

Customer segmentation is primarily used to present individualized offers, send pertinent emails, and run the most particular advertisements possible. Play24 is a smartphone application that creates plans based on client profiling, which makes reasonable offers by using data about customers.

4. Image recognition

Image recognition is one of the most widely used applications of computer vision. This is how an artificial intelligence program recognizes an object in a digital image. Numerous functions, such as visual search choices, can be improved by this technique.

Customers can find their preferred things more quickly in some online shops, like BooHoo, owing to visual searches. Customers can upload an image and receive products that are comparable as a result. Mobile apps can use image recognition widely.

5. Face detection

In order to identify and verify a person from a digital image or video, facial recognition uses AI to examine distinctive aspects, such as the textures and curves of the face. Applications for mobile devices can use this technology.

App security can be improved with the use of facial recognition. One such technique to approve access is provided by the BNP Paribas bank in their GO mobile app.

Customers can open accounts in this manner without physically visiting a bank location. In order to verify identification, GO mobile checks it against a face-camera video.

1. Autosuggestions and autocorrections

In many mobile apps today, these characteristics might be necessary. As we adopt technology into our daily lives, AI is useful for accelerating a variety of tasks, including typing.

To help consumers locate the material they’re looking for more quickly, Google Search makes use of AI autocomplete tools to propose the most reasonable terms. Since typing on small screens can be difficult, it’s crucial for mobile experiences in particular.

Google would rather label its autocomplete recommendations “predictions” than “suggestions.” This is so because the system is meant to give users what they would type on their own.

SwiftKey is another illustration; it’s a user-friendly keyboard that learns from the user and proposes suitable words. Users are able to move between languages and still receive accurate fixes.

2. Text generation

In order to create poems, articles, and other types of texts, AI-based text generators can take the position of human writers. The concept is actually related to the autocomplete described earlier. For neural text generators to forecast the most human-like ideas, a large amount of data must be analyzed.

For instance, compares its predictions with real content using machine learning based on 8 million web pages. The result is grammatically sound and topically consistent.

Conversational AI Use Cases

Online chatbots and voice assistants are commonly mentioned when discussing conversational artificial intelligence due to their customer assistance capabilities and omnichannel implementation. The majority of conversational AI apps have robust analytics integrated into the backend program to help assure conversations that feel human.

The present applications of conversational AI are viewed as poor AI by experts due to their constrained scope. Strong AI, which is still only an idea, is focused on developing a human-like awareness that is capable of handling a variety of activities and issues.

Despite its limited scope, conversation AI is a highly beneficial technology for organizations, increasing their profitability. Although conversational AI in the form of an AI chatbot is the most widely used type, there are still numerous other use cases in the industry. Several instances include:

1. Online customer support

Along the customer journey, online chatbots are taking the place of human operators. They provide individualized advice and respond to frequently asked questions (FAQs) regarding subjects like shipping, cross-sell products, or making size recommendations to users, altering the way we view user interaction on websites and social media.

Examples include virtual agent-equipped messaging bots on e-commerce websites, chat programs like Slack and Facebook Messenger, and jobs often carried out by virtual assistants and voice assistants.

2. Accessibility

By lowering entry barriers, especially for customers who use assistive devices, businesses can become more accessible. For these populations, text-to-speech dictation and language translation are elements of conversation AI that are frequently employed.

3. HR processes

Conversational AI can be used to optimize a variety of HR procedures, including employee onboarding, training, and information updates.

4. Health care:

Conversational AI can improve operational effectiveness and administrative processes, such as claim processing, to make healthcare services more available and cheap for patients.

1. Internet of things (IoT) devices

IoT gadgets, such as Alexa speakers, smart watches, and cell phones, are now present in the majority of homes. To communicate with consumers, these devices use automated speech recognition. Google Home, Apple Siri, and Amazon Alexa are all well-liked programs.

2. Computer software

Conversational AI may be used to automate a variety of office duties, such as spell-checking and Google search autocomplete. While the majority of AI chatbots and applications still only have basic problem-solving capabilities, they can speed up and save money on routine customer care exchanges, freeing up staff time for more complex client engagements.

Customer satisfaction levels have increased as a result of conversational AI apps’ ability to successfully mimic human conversational interactions.


This is a good argument for the rapid growth of conversational AI. This artificial intelligence technology is being used by more and more companies to enhance customer service, marketing, and overall consumer experience.

It’s possible that cognitive technology will become sophisticated enough to interact regularly with customers. It is exclusively used to route consumer conversations to a human representative. Greater efficiency, scalability, and lower operational costs will follow from this adjustment.

If you are on the hunt for a reliable mobile app development company that can help you with developing your dream mobile app, then we at RV Technologies have got you covered. While bringing vast development experience to the table, our technical specialists help you throughout the app development process.

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