Nowadays, people prefer to shop online for different reasons. This is because it is much easier and quicker means of shopping for stuff. And thanks to the wide variety of deals and less expenditure, customer experience can be achieved with better eCommerce designs. The way by which people interact with one another is ever evolving and provides an added boost to task modern e-commerce websites and many professional magento e-commerce developers try hard to bridge the gap between the customer and the store. And the best way to do it is to incorporate some of the best ecommerce design trends.
Here are some major trends you should follow in 2021 to help your website users with their shopping experience are as follows-
- Visual Commerce
One of the biggest issues faced by the online shoppers is that they can’t get the visual experience. They aren’t able to get the varieties of items from a brick and mortar shop. With an online store, you will be able to view the product from a 360 degree angle. The plain text and great graphics give way to engaging options such as customer generated media. The modern technologies have made it possible to access even the small businesses and advanced visuals have been accessible to even small businesses too. Advanced visuals are more practical and give more information than a traditional one. Nowadays, instead of making tons of pictures from a different perspective such as the 3D will be more attractive.
- Unconventional Layouts
Due to more and more brands establishing and experimenting with unconventional layouts, it has only enhanced the overall experience of the user. They look more and more dynamic and also help highlight the uniqueness of a brand. In addition to that, they emphasize various products without even overloading a page with too many visual layouts. Moreover, this trend will work best with most ecommerce stores with a limited no of products. If there are many items on display, it’s better to stick to the traditional grid layout, otherwise, they would take too much space and make it difficult for a user.
- Personalized and Interactive Design
It’s vital for you to make sure that the message totally fits with your audience. Therefore personalization is key to smooth experience today and in the future too. Being a win win situation for both you and the customers. By getting to know the customers’ habits, preferences, and special characteristics, online retailers can give them exactly what they need sometimes even before they know it. Customers get the products that suit them best while sellers manage to streamline the process and boost sales.
- Dark Mode
This mode enables the users to view their smartphones and apps with darker colors to help alleviate eye strain. Typically, dark mode turns on automatically at night, when the device recognizes the lack of light in the room. However, iPhone users can turn dark mode on when they want and leave it on throughout the day, too.
Some eCommerce store owners don’t like what their websites look like in dark mode; however, it’s nearly impossible to control how your audience prefers to view content. Minimal with Accents One of the common homepage design styles is a combination of the minimal element such as the bright and large font colors. Moreover, cleanliness of the layout with a lot of white space features the product’s functionality while bright accents direct the user’s attention, maintaining the focus where it’s needed. For instance, the big background image is a proven way to attract the user’s attention without much effort.
- End Note
In the end, the viability of any given trend depends on one particular factor i.e. whether it helps users reach their goals quicker and easier. It doesn’t matter how nice something looks, the main idea is how useful it is. If a trend doesn’t work out, it gets abandoned. At the same time, it would be unwise to not explore what can be accessed with the help of good e-commerce design. Make sure you set your priorities beforehand and then take the leap to try out some of the e-commerce web design trends above and experience the best. It is obviously new for every ecommerce store to implement and expect instant results, but gradually they come in positive feedback.