Updated: December 5, 2015 
Are you planning to build a commercial website? If you answered yes, then this might be the time to ask a few questions to yourself like on which techniques should you focus. What is more valuable to you. Is it user experience, good looking graphics or SEO?
No wonder, a good looking design can catch the attentions of the visitors, but think about your aim more than anything else. A good looking website is certainly not an end to attain maximum clicks.
Ignoring SEO can really bring down your success rate and may limit your possibility of getting sales. So give your best efforts to design a website that not only looks good, but also, well optimized to follow the rules and regulations of SEO.
Parallax Design
Among the current web design trends, parallax design is most popular these days, so you cannot deny the rising trend of parallax scrolling. But, it tremendously hurts your website SEO. Obviously, it is raising a red flag from SEO perspectives as your whole website is run by keywords that spread out across one URL.
In concise, parallax design features the scrolling effects, which looks fine, but truth is actually different. You won’t be glad to know that it affects UX in a negative way.
Another major trend getting viral these days is UX design & fixed navigation. Without an appropriate UX design, it can be really hard to catch the users’ attention. Compelling content and perfect keyword research does not work unless your site provides a flawless user experience. So, have a good knowledge of SEO rules and apply them into the websites to make them optimized for the search engine.
Due to the introduction of complicated things and bad user experience, your potential customer can say goodbye to you. Hence, don’t try to use fixed navigation, which can really take your site toward low search ranking.
Animations, Images & Effects
The demands of web users are increasing tremendously and now everyone wants to use engaging animations, images and visual effects. With the modern technologies on the rise, the scale of the website designing has also improved and getting bigger in size, which provides more spaces for the developers to include animations, images and effects to make the site look appealing to the users.
The websites introducing ample graphics can offer terrible experience to the visitors on different mobile devices like iPads, smartphone, tablets, etc. This might take the interest of users away from your site which again, is not very good from SEO perspective.
Single Page Site
One of the most popular approaches, single page website design is consistently destroying your website SEO, because having a single page site, you can’t focus more than 1 or 2 keywords. And, if you work hard to optimize the page of your site to make it better, the content on same page might turn useless. Google is smarter than what you think, so don’t try to make false assumptions, because it may hurt your site so badly.
Lack of Mobile Optimization
Google has already started flagging websites that are not designed property. e.g. If you try to open up a website which is not property optimized for mobile, Google will show an indication that site can’t run properly on your device. This alarming indication from Google will result into prompting the users to leave the website as soon as possible, which in turn, will affect your website SEO in a negative way.
Conclusion:
The application of all these mistakes might turn big and may enormously hurt your website SEO, which might create barriers to the growth of a site. So, other than using a designing that hurts your SEO, take some better steps and move forward to an appropriate decision that best fits your needs and the search engines as well.
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