Updated: October 1, 2019 
Online shopping has become a trend these days. With so many e-commerce stores in the market, the competition has become extremely fierce. This is why it is important to choose the right e-commerce platform for your online store so that it can provide an uninterrupted shopping experience to the customers. When it comes to e-commerce platforms, there is a wide variety of options to choose from. E-commerce platforms like BigCommerce, Shopify, Volusion, etc. are a perfect choice if you are planning to build a small-scale website. These platforms have a user-friendly interface and as a result, retailers can easily utilize it to design user-engaging online stores. However, when it comes to large-scale e-commerce websites, these basic e-commerce platforms may not be a suitable option. This is when Magento comes into the picture. Magento is one of the top e-commerce platforms with an extensive range of features to develop user-friendly and sales oriented online store. Being the most popular e-commerce platform, Magento supports 250,000 e-commerce websites. So, if you have been planning to build an e-commerce website, hire a Magento e-commerce website development company and let the professionals develop an online store for your business. Here are some of the additional benefits of using Magento as the e-commerce platform for your website.
Open Source
Magento is open-source. It means that apart from being cost-effective, Magento also offers an extensive range of customization options. The Magento e-commerce developers can tweak the source code as they want to deliver a personalized shopping experience to the customers. With Magento, you also don’t have to pay the license fee as well. Since it is open-source, there is no need to purchase the license, making it one of the highly cost-effective e-commerce solutions.
Responsive Design for Mobile Friendliness Website
There’s no arguing the fact that mobile phones are dominating the market. People have started to rely more and more on their smartphones. Studies have even shown that more than 50% of the customers perform online shopping through their smartphones. So, if you want to drive more sales to your online store, it is important to optimize it for mobile users. Fortunately, Magento allows the developers to choose a responsive design for their website. A responsive website delivers the same browsing experience to the visitors regardless of the device they use to access the website. This is one of the major advantages of using Magento to develop an e-commerce website.
Search Engine Friendly
There are very few e-commerce platforms that allow the developers to address different SEO aspects of the website. With Magento, you can easily optimize the website to make it search engine friendly. Magento offers a wide variety of SEO opportunities to merchants. You can set custom URLs, add meta tags, and optimize different on-page elements of the website. SEO capability is probably one of the major reasons why merchants prefer Magento for their online store.
Flexible Hosting
Unlike other e-commerce platforms, Magento gives you the freedom to choose any hosting solution of your preference. It means that you can even choose a third-party hosting and make the entire development cost-effective.
Fast Loading Web Pages
One of the major reasons why developers prefer Magento over other e-commerce platforms is its fast-loading web pages. Since the page loading speed is one of the major ranking signals, it is important to optimize the page loading speed of the website. Magento allows the merchants to optimize the loading speed by tweaking different on-page elements such as images, content, product description, etc. The faster the page loads, the better user-experience it’ll deliver.
Third-Party Integration
Since Magento is open-source, you can integrate third-party APIs without any hassle. Whether you want to integrate an extension, a payment gateway, or a third-party plugin, Magento makes it extremely easy to perform third-party app integration. Third-party integration is offered by only a few e-commerce platforms and Magento is one of them. So, if you are looking forward to integrating third-party APIs to your online store, Magento is the right solution.
Multi-Currency and Multi-Language Support
As compared to other e-commerce platforms, Magento offers multi-currency and multi-language support. It means that with Magento, you can target the global audience as well and skyrocket the overall business revenue. This is one of the most exciting features of Magento as you can optimize your website for the global audience without any hassle.
Efficient Content Management
Magento offers efficient content management. The platform comes with a default visual page editor, known as ‘What You See is What You Get’. Using this editor, merchants can easily make visual changes to their e-commerce store, even if they don’t have any technical knowledge.
High Security
Magento is extremely secure. With Magento, you can set multi-level security permission to add privacy to the online store. Moreover, Magento has Captcha and PCI data security features that restrict unauthorized people from stealing valuable user information from the website.
Vast Community of Magento Developers
Magento has the largest community of professional developers who always introduce new extensions, themes, and plugins. You can integrate these elements to make your online store more visually appealing.
Conclusion
These are a couple of benefits of choosing Magento as the e-commerce platform for your online store. It’s no arguing that Magento is the best e-commerce platform to execute seamless website development. However, it is important to understand that Magento is a vast platform. To take the benefits of all the features of Magento, it is important to have the required technical expertise. This is why it is always a good strategy to hire professional Magento e-commerce developers and let the professional developers utilize their expertise to build a customer-centric e-commerce website.
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