Is Web Development Incomplete without Digital Marketing?

July 15, 2014

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There used to be a time when web development was very precise, but with the evolution of digital marketing, things have started changing. Today, we are under an attack of social media, which demands extensive and strategic business promotions. All this has lead to massive changes in the web design and development fields. Unlike previous times when development used to be a very simple and specific process, it has now become promotional and is excellently closing the development strategy gap.

In this present scenario, the success of your website doesn’t merely depends upon the basic development techniques, but on a combination of development and marketing solutions. It is your web development, design, graphics, social media, PPC, PR and print elements that work in collaboration to bring out the best in your websites. Although, marketing holds an important place in web development, but both these fields intersect each other intricately. Most marketing executives are not developers and vice versa.

Many developers don’t take digital marketing into consideration due to the misconception that it will incur an extra cost. But, the truth is different. Making marketing the part of your website development process will lend you unlimited benefits. Its site usability, navigation, content and load time will not only enhance your search engine rankings but will also get you increased website traffic. Thus, making your development process successful.

On the contrary, if your websites lack those marketing elements, it will need to be overhauled or redeveloped from the scratch and this will end up costing your pockets heavily. So it is better to get SEO and development integrated right from the start, for great web results. After all, both are intensely interrelated streams and amalgamation of both of them can offer a unified project vision.

Having a digital transformation of your website development process will offer you the following benefits:

# An updated company vision that will earn you the support of digital customers # Innovation in product and service development # Improved customer conversions and outcomes # Increased competitive advantage and internal collaboration # Greater efficiency with feature-rich and engaging web results

In this way digital marketing will act as a catalyst for your web development and their perfect assimilation will bring forth excellent web results. It’s time to fill this development gap with the incorporation of right marketing techniques and establish a strong digital economy. Let’s make a difference by teaming up with this new technological change!

Ranjit Singh Ranjit Singh is the Chief Executive Officer (CEO) at RV Technologies. In the past 10+ years, he has focused on helping clients to expand their business through the best digital solutions. Leading a team of 100+ employees, he knows how to implement the best market practices to transform a client’s business growth and help him achieve dedicated goals.

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