It is quite obvious that where there is demand, there will be supply sooner or later. It may be a little surprise that with the rapid evolution of mobile technology, grocery delivery service apps are gaining widespread acclaim. Various researches by eMarketers suggest that the trend of ordering food online will continue to grow. As the name suggests, grocery delivery apps let customers order grocery products to be delivered to their doorstep.
The service itself is nothing new, of course, but the move to mobile app development has made it infinitely more affordable and, therefore, widespread. No longer do you need to be able to hire a domestic worker to get groceries delivered; anything you require is just a couple of taps away.
How to Build your grocery delivery app like Instacart?
The grocery delivery app development is similar to the development of any other app that offers on-demand services. We can take an example of Uber. It has its own on-demand food delivery service, Uber Eats. If you decide to venture into the grocery delivery business, then it will be one of your major competitors, alongside Instacart.
But if you develop your app the right way with a good team, you can probably take on these giants.
An online delivery service usually involves two apps for customers and a separate local delivery app for those making deliveries. When a customer places an order in their app and pays for it, on the other side, a delivery worker who’s in the vicinity sees that order in the delivery app, accepts the order, and completes it, delivering the goods to the customer.
It is quite possible to combine functionality required by customers and delivery workers within the same app, but that will make your app cumbersome.
Moreover, various other stores have partnered with services like Instacart to make deliveries for them. If you decide to partner with a store, you’ll get access to its inventory and price data and can add the store’s products to your app. There are several ways to implement this technically.
You can, of course, forego the whole partnership thing and just deliver products on-demand without specifying which store they come from. Instacart started this way. However, it’s infinitely more difficult; you’ll have to provide your own product photos, for starters. Besides, some customers prefer specific stores and would like their products delivered from there and nowhere else.
Since grocery delivery apps aren’t particularly innovative in general, spending a fortune to launch a complete version without proper research and preparation would be a waste. Before diving into development, you and your grocery app development company should evaluate your idea and find a unique value proposition.
How will demand delivery services make ROI?
When thinking about how to make a grocery app, you may also stumble upon the problems of how to make a profit. Therefore, developing an application is obviously not cheap and you will be needing the service of experienced individuals to pull this off.
There are several monetization options available for owners of on-demand grocery delivery services.
You can add a fee for your service to the price of each item. That is, you can set the price of each item a little higher than the actual price in the store. Keep in mind that if you do this you’ll need to clearly inform your users about the elevated prices if you wish to appear honest and transparent. Create a notification that pops up the first time customers place an order or start browsing the catalog. Also, include a reminder in your policy.
Charge a delivery fee. This is the most common monetization model. Your customers are charged for products according to the actual prices in the store and then pay a fee for delivery. Depending on the order size and the distance from the store to the customer, a delivery person might need a car or might be able to take public transportation. You can set a base rate and include functionality to calculate the actual rate automatically. WHatever approach you are about to take or you are skillful at, the end result will be a perfect grocery app like Instacart and that is for sure.