Big retail brands are making use of mobile apps during this year as the trend of mobile apps is becoming prominent in the Google’s organic search results.
Try searching for big names such as Amazon, eBay, Groupon and many others. Together with the brand website listing, social profiles, local listings, searchers will start to see links to these brands’ Android, iPhone and iPad app profile pages, on the top SERP’s on Google.
These powerful brands are making use of new opportunities to occupy Page 1 of Google SERPs and of course spending a lot of money to maintain this position.
Higher Google visibility causes more app downloads. More downloading is becoming a reason for higher App Store popularity… and so on, potentially strengthening popular apps on the top of search engines.
This may seem like a bad news for the 99% who have good mobile apps, but they weren’t able to make it big or they aren’t among the “Most Popular” apps listed. But the fact is, this entirely depends upon what you are doing to enhance your popularity in the search engines.
Here is a list of five Mobile App SEO tips to help you get started optimizing your app for better rankings on the Google search engines’ page:
Tip #1: Feature your brand clearly in the app name
The app name doubles with the link anchor text in the App Store and Android Market. Getting sites to link to your app profile page, by utilizing your brand name as a link, is crucial for tapping into their immense link equity. Make sure to place the brand name in the download page URL as well.
Many big brands make the blunder of linking to the app profile page without having to include the brand name for example “Download iPhone App.” Even worse, if you choose to link through the “Available on Android/App Store” graphics. It is always recommended to use your anchor text cleverly.
Tip #3: Always Try To Link to your app profile page(s) from your home page
You have to direct the link equity of your key pages at your app download pages. Many brands overlook these important links.
Consider designing a landing page or section committed to your apps using screen shots, features, reviews, etc. But it must also contain links from the most crucial pages of your site, and try to make it your prominent page for brand queries.
It is highly recommended to use QR codes to offer desktop site visitors an easy access to apps. The QR needs to trigger app download after scanning on the right device. Make sure to compress the link before you generate the QR. Native Apple and Android app page URLs surpass 50 characters, producing high density QRs that fail to scan when shown at small sizes.
For optimum results, use a link compression or QR platform that demonstrates you bot QR crawl requests. It is predicted that QR will be a mobile search ranking signal in the next 12 months. Start experimenting now.
Tip #5: Promote your app to mobile users, searchers, and bots
Here’s what you need to know. You already have an active mobile audience desiring for you to make it easy to explore relevant mobile pages.
When iPhone, iPad, or Android browsers land your site, give a link at the top of the page for them to download the suitable app for their device.
But don’t just stop there. For analyzing the traffic, make sure Google’s new bot is crawling the app links from your mobile pages as well, thereby using properly branded anchor text.
App Store and Android Market app pages are a great opportunity for desktop and mobile searchers to rank up in the search engine results. Retailers and media brands having large number of site traffic, link networks, page content, or social popularity, can easily exploit these digital assets to affect app profile page relevance, and app popularity, simultaneously.